The Too Cold Brand was built to elevate mindset, confidence, and self-empowerment. We represent a community driven by growth, people who strive to reach their full potential and become the coldest version of themselves.

The journey began in 2015, when founder and CEO Jonathan Curry completed his Bachelor of Science. With a vision rooted in discipline and ambition, the foundation for Too Cold was set. In 2017, after earning his Master’s degree, the concept truly came to life transforming from an idea into a movement.

The first design introduced a bold “2” paired with a degree symbol, symbolizing elevation and self-improvement. By 2018, Too Cold officially entered the market, inspiring others while selling its first pieces.

In 2021, the brand evolved with the introduction of the Roman Numeral & Too Cold concept featuring signature ice cube dice designs and deeper symbolism around resilience and mindset. In 2023, H.O.L.M.A. (Hustlers Only Love More Abundance), LLC was officially established, marking a major step in the brand’s expansion.

Today, the Too Cold Brand continues to grow, offering a wide range of designs including Affiliates & Company, Too Cold University, Penguins, and the iconic Roman Numeral collections each representing identity, ambition, and confidence.

“Too Cold represents confidence. I want to share that with the world.”

— Jonathan Curry, CEO

Start your journey. Become the coldest version of yourself.